There are a number of different methods that you can use to calculate a reasonable royalty rate for brands. Three common approaches to the calculation of branded royalties are: 1) cost estimates; 2) The income approach; and 3) the market approach. Each of these approaches helps you evaluate the brand in question and determine a fair royalty rate for the licensee and the licensee. Brand licensing fees are payments made by the licensee to the licensee in exchange for the rights to their trademark. The licensee and the taker agree to a royalty in the license agreement. A royalty for trademarks is usually a percentage of sales generated by the use of the brand – for example. B 5% of gross or net sales paid quarterly. Reference to third-party royalties can help you determine fair transfer prices for intercompany transactions on brands. To do this effectively, you need to ensure that the uncontrolled transactions you have analyzed are sufficiently comparable to your transaction. A trademark gives the trademark holder the exclusive right to manufacture, sell and market products containing assets protected by trademark law within an agreed geographic area. It gives the trademark holder the right to sue any organization or person who uses the trademark without their permission.

Brand licensing fees are payments made by a licensee to a licensee in exchange for the use of their trademark. Royalty rates for trademarks generally represent a percentage of the brand`s revenue and ensure that both parties benefit equitably from the trademark licensing agreement. If you use the RoyaltyRange database, we will ask you for the details of the brand licensing fee you need. Therefore, you know that the data we provide meets comparability standards. When a brand owner decides to license his trademark, he will sign a trademark licensing agreement with the licensee. This describes the terms of the licence as well as the royalties. You can use our database to find the latest royalties stipulated in authentic trademark licensing agreements between independent parties. This is ideal for transfer pricing analysis and brand valuations. Brands are also often conceded in merchandising agreements (where a brand such as Disney allows a apparel manufacturer to print T-shirts with Disney characters) and franchising agreements (when a trademark holder has rights to its brand values and business model, so that a franchisee can essentially replicate his business and run it as his own). If you`re wondering what an Intercompany brand transaction looks like, here`s an example: some examples of famous brands are Nike`s “Swoosh” logo and the trade name “Google.”